It is possible to use the EchoRivo embed code to identify your customers and track their actions in order to apply it to the customers’ score calculation process.
\n\n\n\nMore about the customers’ scores can be found here.
Please note, that it is possible to have one embed code for all your products as well as separate embed codes for every single product. More information can be found here.
There are 2 options the EchoRivo embed code can be used for.
\n\n\n\nTo track the customers’ data and activities via the following steps.
\n\n\n\nInsert the embed code on your website. To get the embed code, check this article.
Insert the following code to identify the customers which will impact the customer score:
EchoRivo.push('identify', {\n\n 'email': 'mike@mailinator.com',\n\n 'first_name': 'Mike',\n\n 'last_name': 'Clarke',\n\n 'signature': '4d867e5c38dcb8573e95b26d3c963155b605e5c8d58f4f1063fa5e66715631d3',\n\n 'traits': {\n\n 'company': 'Sygnoos',\n\n 'company_id': 'a-120',\n\n 'app_language': 'de',\n\n 'plan_type': 'paid',\n\n 'plan_price': '$120',\n\n 'plan_frequency': 'monthly',\n\n 'plan_tier': 'Platinum',\n\n 'trial_ends': '1599955200',\n\n 'company_country': 'us',\n\n 'login_count': 29,\n\n 'subscription_end_date': '1619205055',\n\n 'subscription_start_date': '1519205055',\n\n 'registration_date': '1519205055',\n\n 'deletion_date': '',\n\n 'phone': '',\n\n 'customer_country': 'Armenia',\n\n 'birth_year': '1992',\n\n 'job_title': 'Product Manager',\n\n 'seniority': 'VP Product',\n\n 'salary': '4000'\n\n }\n\n });For the security purposes you will need to generate a signature and insert it along the code.
\n\n\n\nIn order to generate a signature, it is required to hash the payload data with the Secret Client as follows:
\n\n\n\nsignature = hash_hmac(sha256(secret + payload data)))
\n\n\n\nExample for Node.js:
\n\n\n\nconst signature = crypto.createHmac('sha256', secret).update(JSON.stringify(payload)).digest('hex');Insert the code to track the actions the customers perform on your website.
\n\n\n\nTo track the event when a user starts to use a feature:
\n\n\n\nEchoRivo.push('track', {\n\n 'event': 'start_using_feature',\n\n 'traits': {\n\n 'name': 'Announcement'\n\n },\n\n 'signature': 'e6f22159db4c882e4a15e1d41b2061f4d04e148e756ab5c4229167c52c1dd321'\n\n });To track when a user ends to use a feature:
\n\n\n\nEchoRivo.push('track', {\n \n'event': 'end_using_feature',\n\n'traits': {\n\n'name': 'Announcement'\n\n },\n\n'signature': '07e49c95dafb0b13721169fe8ef6046865329e896fffd46f2a262440b0a33192'\n\n});To sum up, by pushing the above information, EchoRivo will use it to calculate the customer score.
\n\n\n\nAdditionally, you will be able to check the information about the feature usage upon checking customers details.
\n\n\n\nThat’s it! Now you know how to identify the customers and track actions via the embed code on EchoRivo.
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